Is Apple Beating Samsung? The rivalry between Apple and Samsung is one of the most intense battles in the tech industry. Both companies dominate the smartphone market, but the question remains: Is Apple currently beating Samsung? To answer this, we need to analyze multiple factors, including market share, revenue, smartphone sales, innovation, ecosystem strength, customer loyalty, and overall brand influence . 1. Market Share: Who Sells More Phones? Samsung: Sold around 230 million smartphones in 2023. Apple: Sold around 225 million iPhones in 2023. Samsung sells more phones globally because it offers a wider range of devices , from budget-friendly models to premium flagships. In contrast, Apple focuses only on high-end smartphones , which means fewer sales but higher revenue per device. Who Wins? ✔ Samsung wins in total units sold. 2. Revenue & Profit: Who Makes More Money? Even though Samsung sells more phones, Apple makes more money per device bec...